initial packaging ideas

Take out Experience highlights:

Problem Definition:

Although the Noodles and Company packaging is functional, there were a couple problems and the packaging could be a lot more sustainable.  The sides of the pasta dish were too low, and pasta would spill over the side.  There was also an excess of packaging — a large bag, pastic bowl and lid, paper bag for extras.

Packaging Mock-ups:

Initial Design Explorations:

book research

this means that

a few definitions...

apple means temptation/healthy/fruit

sign: Signs can either be straight forward (EX: stop means stop) or can mean something other than themselves (EX: apple means healthy).  Signs are not isolated, they are dependent on their context for meaning.

Index: Woman appears to be dead.

index: When there is a physical or casual relationship between the signifier and the signified, the non-arbitrary relationship that exists (EX: a black eye is caused by a punch)











symbol: Means "to throw together," a relationship is created where the first represents the second. (EX: scales = justice)

new fav blog

Found a new favorite blog that is super inspiring and full of greatness. Oh Joy! Check it out.  They post about everything from design to food. Yum.

A few samplings...