A Serif font in the Slab Serif or Egyptian typeface classification designed by Adrian Frutiger in 1967.
Adrian Frutiger is a well-known typeface designer born in Switzerland in 1928. He was a prolific type designer with many typefaces to his name including: Frutiger, Univers, President, Apollo, Serifa, Avenir, OCR-B, Glyfia and Vectora. At the age of 16 he started working as a printer’s apprentice. From there he moved to Zurich and studied at the Zurich School of Arts and Crafts.
In 1952 Frutiger began his working career at Deberny and Peignot in Paris after being persuaded by type-founder Charles Peignot. Frutiger was always interested in embracing new technology and applying it during his design process. Besides solely designing original fonts, he would also interpret other type including Didot and Courier. He has also produced numerous books on type, font and design. He is still alive and has been working on revising his typefaces with Linotype.
"Serifa was designed by Adrian Frutiger for the Bauer foundry in 1967. The letterforms are based on those of Frutiger’s earlier sans serif design, Univers. Square, unbracketed serifs have been added, making this a slab serif (or Egyptian) typeface. Usually, slab serif types are blocky and difficult to read in text, but Serifa has humanistic forms that are highly readable for both text and display applications such as headlines, captions, or corporate logos."
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